Programmatic Advertising

What is programmatic advertising? It's simply the automated process of bidding on available ad inventory. However, a lot of scenerios take place such as the industries the available space will allow from ad bidders and the audience the advertiser is trying to reach. Advertisers can even set limitations on their own creatives such as only playing on digital billboards when rain is in the forecast or only promoting on social media platforms at nighttime across the Midwest.

Unfortunately, I cannot share analytics or reporting from my work as it contains sensiver isensitive information from clients and partners but I have listed my experience below: