Numbers represent audience growth during full-time employment at the National Summer Learning Association from May 2014 through April 2019.
Twitter: 142% increase
Facebook: 112% increase
Took social media lead in 2016, 2017, 2018, and parts of 2015 and 2019.
Created a social media and email toolkit for partners and summer learning advocates to share with their networks.
Challenged social media users to take a picture or video of their friends, children, students, colleagues, or even themselves learning about a subject they enjoy with campaign hashtags to help promote the the advocacy week in a fun and engaging way.
Created a Facebook Frame for to our audience's profile pictures.
Engagement on Social Media
Took social media lead in 2016, 2017, and 2018.
Promoted conference with featured workshops and early-bird specials
Created a Twitter Lists to provide attendees a list of presenters at the conference.
Created Storifys and then Twitter Moments to provide a recap of each year's highlights.
Live Tweeted during each conference and worked with conference AV team on Facebook Live events
Engagement on Social Media
Promotion of a new summer learning resource for families after creating never-ending looping GIFs.